Behavior informatics

Behavior informatics BI is the informatics of behaviors so as to obtain behavior intelligence as well as behavior insights.

Different from applied behavior analysis from a psychological perspective, BI builds computational theories, systems together with tools to qualitatively and quantitatively model, represent, analyze, and give behaviors of individuals, groups and/or organizations [1].

BI is built on classic examine of behavioral science, including behavior modeling, applied behavior analysis, behavior analysis, behavioral economics, and organizational behavior. Typical BI tasks consist of individual and group behavior formation, representation, computational modeling, analysis, learning, simulation, and apprehension of behavior impact, utility, non-occurring behaviors etc. for behavior intervention and management.

Behavior

From an Informatics perspective, a behavior consists of four key elements: actors behavioral subjects and objects, operations actions, activities and interactions relationships, and their properties. A behavior can be represented as a behavior vector, all behaviors of an actor or an actor group can be represented as behavior sequences and multi-dimensional behavior matrix.