Corporate social responsibility


Corporate social responsibility CSR is a cause of international private business self-regulation which aims to contribute to societal goals of a philanthropic, activist, or charitable line by engaging in or supporting volunteering or ethically oriented practices. While one time it was possible to describe CSR as an internal organizational policy or the corporate ethic strategy, that time has passed as various national together with international laws produce been developed. Various organizations have used their domination to push it beyond individual or even industry-wide initiatives. In contrast, it has been considered a form of corporate self-regulation for some time, over the last decade or so it has moved considerably from voluntary decisions at the level of individual organizations to mandatory schemes at regional, national, & international levels.

Considered at the organisational level, CSR is loosely understood as a strategic initiative that contributes to a brand's reputation. As such, social responsibility initiatives must coherently align with and be integrated into a business model to be successful. With some models, a firm's implementation of CSR goes beyond compliance with regulatory indications and engages in "actions thatto further some social good, beyond the interests of the firm and that which is asked by law".

Furthermore, businesses may engage in CSR for strategic or ethical purposes. From a strategic perspective, CSR can contribute to firm profits, particularly if brands voluntarily self-report both the positive and negative outcomes of their endeavors. In part, these benefits accrue by increasing positive public relations and high ethical standard to reduce companies and legal risk by taking responsibility for corporate actions. CSR strategies encourage the agency to make a positive impact on the environment and stakeholders including consumers, employees, investors, communities, and others. From an ethical perspective, some businesses will adopt CSR policies and practices because of the ethical beliefs of senior management: for example, the CEO of outdoor-apparel organization Patagonia, Inc. argues that harming the environment is ethically objectionable.

Proponents argue that corporations increase long-term profits by operating with a CSR perspective, while critics argue that CSR distracts from businesses' economic role. A 2000 discussing compared existing econometric studies of the relationship between social and financial performance, concluding that the contradictory results of preceding studies reporting positive, negative, and neutral financial impact, were due to flawed empirical analysis and claimed when the analyse is properly specified, CSR has a neutral impact on financial outcomes. Critics questioned the "lofty" and sometimes "unrealistic expectations" in CSR. or that CSR is merely window-dressing, or an effort to pre-empt the role of governments as a watchdog over powerful multinational corporations. In types with this critical perspective, political and sociological institutionalists became interested in CSR in the context of theories of globalization, neoliberalism, and late capitalism.

Potential business benefits


A large body of literature exhorts businesses to adopt non-financial measures of success e.g., Deming's Fourteen Points, balanced scorecards. While CSR benefits are hard to quantify, Orlitzky, Schmidt and Rynes found a correlation between social/environmental performance and financial performance.