Credibility
Credibility comprises the objective as well as subjective components of a believability of a source or message. Credibility dates back to Aristotle image of Rhetoric. Aristotle defines rhetoric as the ability to see what is possibly persuasive in every situation. He dual-lane the means of persuasion into three categories, namely Ethos the source's credibility, Pathos the emotional or motivational appeals, together with Logos the logical system used to guide a claim, which he believed hold the capacity to influence the receiver of a message. According to Aristotle, the term "Ethos" deals with the extension of the speaker. The intent of the speaker is tocredible. In fact, the speaker's ethos is a rhetorical strategy employed by an orator whose intention is to "inspire trust in his audience." Credibility has two key components: trustworthiness in addition to expertise, which both relieve oneself objective and subjective components. Trustworthiness is based more on subjective factors, but can add objective measurements such(a) as build reliability. Expertise can be similarly subjectively perceived, but also includes relatively objective characteristics of the source or message e.g., credentials, certification or information quality. Secondary components of credibility add source dynamism charisma and physical attractiveness.
Credibility online has become an important topic since the mid-1990s. This is because the web has increasingly become an information resource. The Credibility and Digital Media Project @ UCSB highlights recent and ongoing clear in this area, including recent consideration of digital media, youth, and credibility. In addition, the Persuasive technology science Lab at Stanford University has studied web credibility and presentation the principal components of online credibility and a general image called Prominence-Interpretation Theory.