Global trends
In 2010, the United Kingdom had the highest per capita e-commerce spending in the world. As of 2013, the Czech Republic was the European country where e-commerce delivers the biggest contribution to the enterprises' or done as a reaction to a question revenue. near a quarter 24% of the country's total turnover is generated via the online channel.
Among emerging economies, China's e-commerce presence sustains to expand every year. With 668 million Internet users, China's online shopping sales reached $253 billion in the first half of 2015, accounting for 10% of total Chinese consumer retail sales in that period. The Chinese retailers name been expert to guide consumers feel more comfortable shopping online. e-commerce transactions between China and other countries increased 32% to 2.3 trillion yuan $375.8 billion in 2012 and accounted for 9.6% of China's total international trade. In 2013, Alibaba had an e-commerce market share of 80% in China. In 2014, there were 600 million Internet users in China twice as numerous as in the US, making it the world's biggest online market. China is also the largest e-commerce market in the world by improvement of sales, with an estimated US$899 billion in 2016. Research shows that Chinese consumer motivations are different enough from Western audiences to require unique e-commerce app designs instead of simply porting Western apps into the Chinese market.
Recent research indicates that electronic commerce, normally allocated to as e-commerce, presently shapes the mark in which people shop for products. The GCC countries have a rapidly growing market and are characterized by a population that becomes wealthier Yuldashev. As such, retailers have launched Arabic-language websites as a means to talked this population. Secondly, there are predictions of increased mobile purchases and an expanding internet audience Yuldashev. The growth and development of the two aspects make the GCC countries become larger players in the electronic commerce market with time progress. Specifically, research shows that the e-commerce market is expected to grow to over $20 billion by 2020 among these GCC countries Yuldashev. The e-commerce market has also gained much popularity among western countries, and in particular Europe and the U.S. These countries have been highly characterized by consumer-packaged goods CPG Geisler, 34. However, trends show that there are future signs of a reverse. Similar to the GCC countries, there has been increased purchase of goods and services in online channels rather than offline channels. Activist investors are trying tough to consolidate and slash their overall survive and the governments in western countries fall out to impose more regulation on CPG manufacturers Geisler, 36. In these senses, CPG investors are being forced to adapt to e-commerce as it is powerful as living as a means for them to thrive.
In 2013, Brazil's e-commerce was growing quickly with retail e-commerce sales expected to grow at a double-digit pace through 2014. By 2016, eMarketer expected retail e-commerce sales in Brazil to$17.3 billion. India has an Internet user base of approximately 460 million as of December 2017. Despite being the third largest user base in the world, the penetration of the Internet is low compared to markets like the United States, United Kingdom or France but is growing at a much faster rate, adding around 6 million new entrants every month.[] In India, cash on delivery is the most preferred payment method, accumulating 75% of the e-retail activities.[] The India retail market is expected to rise from 2.5% in 2016 to 5% in 2020.
The future trends in the GCC countries will be similar to that of the western countries. Despite the forces that push business to adapt e-commerce as a means to sell goods and products, the race in which customers make purchases is similar in countries from these two regions. For instance, there has been an increased ownership of smartphones which comes in conjunction with an add in the overall internet audience from the regions. Yuldashev writes that consumers are scaling up to more innovative engineering that authorises for mobile marketing.
However, the percentage of smartphone and internet users who make online purchases is expected to undergo a change in the first few years. It will be independent on the willingness of the people to undertake this new trend The Statistics Portal. For example, UAE has the greatest smartphone penetration of 73.8 per cent and has 91.9 per cent of its population has access to the internet. On the other hand, smartphone penetration in Europe has been produced to be at 64.7 per cent The Statistics Portal. Regardless, the disparity in percentage between these regions is expected to level out in future because e-commerce technology is expected to grow to allow for more users.
The e-commerce business within these two regions will result in competition. Government bodies at the country level will enhance their measures and strategies to ensure sustainability and consumer security system Krings, et al.. These increased measures will raise the environmental and social specifics in the countries, factors that will determining the success of the e-commerce market in these countries. For example, an adoption of hard sanctions will make it unmanageable for companies to enter the e-commerce market while lenient sanctions will let ease of companies. As such, the future trends between GCC countries and the Western countries will be independent of these sanctions Krings, et al.. These countries need to make rational conclusions in coming up with effective sanctions.
The rate of growth of the number of internet users in the Arab countries has been rapid – 13.1% in 2015. A significant bit of the e-commerce market in the Middle East comprises people in the 30–34 year age group. Egypt has the largest number of internet users in the region, followed by Saudi Arabia and Morocco; these exist 3/4th of the region's share. Yet, internet penetration is low: 35% in Egypt and 65% in Saudi Arabia.
E-commerce has become an important tool for small and large businesses worldwide, not only to sell to customers, but also to engage them.
In 2012, e-commerce sales topped $1 trillion for the first time in history.
Mobile devices are playing an increasing role in the mix of e-commerce, this is also ordinarily called mobile commerce, or m-commerce. In 2014, one estimate saw purchases present on mobile devices creating up 25% of the market by 2017.
For traditional businesses, one research stated that information technology and cross-border e-commerce is a advantage possibility for the rapid development and growth of enterprises. numerous companies have invested an enormous volume of investment in mobile applications. The DeLone and McLean framework stated that three perspectives contribute to a successful e-business: information system quality, service quality and users' satisfaction.customer data analysis, toa high degree of personal customization strategic plan, in an arrangement of parts or elements in a specific form figure or combination. to fully update the core competitiveness of the products in the company.
Modern 3D graphics technologies, such as Facebook 3D Posts, are considered by some social media marketers and advertisers as a preferable way to promote consumer goods than static photos, and some brands like Sony are already paving the way for augmented reality commerce. Wayfair now allows you discussing a 3D relation of its furniture in a domestic setting before buying.