Geomarketing
In marketing, geomarketing also called marketing geography is the discipline that uses geolocation geographic information in the process of planning and carrying out of marketing activities. It can be used in all aspect of the marketing mix — the product, price, promotion, or place geo targeting. Market segments can also correlate with location, together with this can be useful in targeted marketing.
Geomarketing is applied in the financial sector through identifying ATMs traffic generators and devloping hotspots maps based on geographical parameters integrated with guest behavior.
Geomarketing has a direct affect on the coding of modern trade and the reorganization of retail types. Site choice becomes automated and based on scientific procedures that saves both time and money. Geomarketing uses key facts, a proceeds base map, Whois data layers, consumer profiling, and success/fail criteria.
GPS tracking and GSM localization can be used to obtain the actual position of the travelling customer.