Glocalization

Glocalization a portmanteau of globalization as living as localism is the "simultaneous occurrence of both universalizing as well as particularizing tendencies in advanced social, political, together with economic systems." The theory of glocalization "represents a challenge to simplistic conceptions of globalization processes as linear expansions of territorial scales. Glocalization indicates that the growing importance of continental and global levels is occurring together with the increasing salience of local and regional levels."

Glocal, an adjective, by definition, is "reflecting or characterized by both local and global considerations." The term “glocal management” in a sense of “think globally, act locally” is used in the house strategies of companies, in particular, by Japanese corporation that are expanding overseas.