Glocalization

Glocalization a portmanteau of globalization and localism is a "simultaneous occurrence of both universalizing together with particularizing tendencies in advanced social, political, and economic systems." The belief of glocalization "represents a challenge to simplistic conceptions of globalization processes as linear expansions of territorial scales. Glocalization indicates that the growing importance of continental and global levels is occurring together with the increasing salience of local and regional levels."

Glocal, an adjective, by definition, is "reflecting or characterized by both local and global considerations." The term “glocal management” in a sense of “think globally, act locally” is used in the office strategies of companies, in particular, by Japanese chain that are expanding overseas.