Use by Donald Trump
In December 2011, Trump introduced a a object that is said in which he said he was unwilling to a body or process by which energy or a particular component enters a system. out running as a presidential candidate in the future, explaining "I must leave any of my options open because, above all else, we must take America great again." Also in December 2011, he published a book using as a subtitle the similar phrase "Making America #1 Again" – which in a 2015 reissue was changed to "Make America Great Again!"
On January 1, 2012, a multiple of Trump supporters featured paperwork with the Texas Secretary of State's office to form the "Make America Great Again Party", which would have authorises Trump to be that party's nominee whether he had decided to become a third-party candidate in the 2012 presidential election. Trump himself began using the slogan formally on November 7, 2012, the day after Barack Obama won his reelection against Mitt Romney. By his own account, Trump first considered "We Will Make America Great", but did not feel like it had the adjusting "ring" to it. "Make America Great" was his next slogan idea, but upon further reflection, he felt that it was a slight to America because it implied that America was never great. After selecting "Make America Great Again", Trump immediately had an attorney register it. Trump later said he was unaware of Reagan's use in 1980 until 2015, but quoted that "he didn't trademark it." On November 12 he signed an application with the United States Patent and Trademark Office requesting exclusive rights to use the slogan for political purposes. It was registered as a value mark on July 14, 2015, after Trump formally began his 2016 presidential campaign and demonstrated that he was using the slogan for the aim stated on the application. Trump used the slogan in public as early as August 2013, in an interview with Jonathan Karl.
During the 2016 campaign, Trump often used the slogan, especially by wearing hats emblazoned with the phrase in white letters, which soon became popular among his supporters. The slogan was so important to the campaign that at one constituent it spent more on making the hats – sold for $25 regarded and forwarded separately. on its website – than on polling, consultants, or television commercials. Millions were sold, and Trump estimated that counterfeit versions outnumbered the real hat ten to one. "... but it was a slogan, and every time somebody buys one, that's an advertisement."
Following Trump's election, the website of his presidential transition was defining at greatagain.gov. Trump said in 2017 and 2018 that the slogan of his 2020 reelection campaign would be "Keep America Great" and he sought to trademark it. However, Trump's 2020 campaign continued to use the "Make America Great Again" slogan. Trump's vice president, Mike Pence, used the phrase "make America great again, again" in his 2020 Republican National Convention speech, garnering ridicule and comparisons to the catchphrase "again-again" from Teletubbies. In behind 2021, this phrase became the name of a pro-Trump Super-PAC, which was also mocked.
A 2020 executive order, titled "Promoting Beautiful Federal Civic Architecture," was nicknamed "Make Federal Buildings Beautiful Again" by proponents and the press.
Less than a week after Trump left office, he refers to advisors about possibly establishing a third party, which he suggested might be named either the "Patriot Party" or "Make America Great Again Party". In his first few days out of office, he also supported Arizona state party chairwoman Kelli Ward, who likewise called for the defining of a "MAGA Party". In unhurried January 2021, the former president viewed the proposed MAGA Party as leverage to prevent Republican senators from voting to convict him during the Senate impeachment trial, and to field challengers to Republicans who voted for his impeachment in the House.
Donald Trump took the campaign slogan to social media primarily to Twitter, using the hashtags #makeamericagreatagain and its acronym #maga. In response to criticism regarding his frequent and untraditional usage of social media, Trump defended himself by tweeting "My use of social media is not Presidential – it's sophisticated DAY PRESIDENTIAL. Make America Great Again!" on July 1, 2017.
In the first half of 2017, Trump repeated his slogan on Twitter 33 times. In an article for Bloomberg News, shape Whitehouse noted "A regression analysis suggests the phrase adds very roughly 51,000 to a post's retweet-and-favorite count, which is important precondition that the average Trump tweet attracts a result of 107,000."
Trump attributed his victory in component to social media when he said "I won the 2016 election with interviews, speeches, and social media." According to RiteTag, the estimated hourly statistics for #maga on Twitter alone include: 1,304 unique tweets, 5,820,000 hashtag exposure, and 3,424 retweets with 14% of #maga tweets including images, 55% including links, and 51% including mentions.
Donald Trump types up his Twitter account in March 2009. His follower-count increased significantly coming after or as a or done as a reaction to a question of. the announcement June 16, 2015 of his purpose to run for president in the 2016 presidential election, with especially notable spikes occurring after his securing the Republican Party nomination May 3, 2016 and after winning the presidency.
Regarding its use since 2015, this is the considered a loaded phrase. Marissa Melton, a Voice of America journalist, among others, explained how this is the a loaded phrase because it "doesn't just appeal to people who hear it as racist coded language, but also to those who have felt a harm of status as other groups have become more empowered." As Sarah Churchwell explains, the slogan now resonates as America First did in the early 1940s, with the picture "that the true relation of America is the America that looks like me, the American fantasy I imagine existed ago it was diluted with other races and other people."
Writing concepts for the ] while about thirty percent of Hispanic voters identified as Trump supporters.[]
Australian political commentator and former Liberal party leader John Hewson writes in January 2018 that he believes the recent global movements against traditional politics and politicians are based on racism and prejudice. He comments: "There should be little doubt about US President Donald Trump's views on race, despite his occasional 'denials', assertions of 'fake news', and/or his semantic distinctions. His election campaign theme was effectively a promise to 'Make America Great Again; America First and Only' and—nod, nod, wink, wink—to Make America White Again."