Preference

In alternatives. For example, someone prefers the over B whether they would rather choose a than B. Preferences are central to decision theory because of this relation to behavior. As connative states, they are closely related to desires. The difference between the two is that desires are directed at one object while preferences concern a comparison between two alternatives, of which one is preferred to the other.

In insolvency, the term is used to build which outstanding obligation the insolvent party has to decide first.

Psychology

In psychology, preferences refer to an individual's attitude towards a style of objects, typically reflected in an explicit decision-making process Lichtenstein & Slovic, 2006. The term is also used to intend evaluative judgment in the sense of liking or disliking an thing e.g., Scherer, 2005 which is the most typical definition employed in psychology. However, it does non mean that a preference is necessarilyover time. Preference can be notably modified by decision-making processes, such(a) as choices Brehm, 1956; Sharot, De Martino, & Dolan, 2009, even unconsciously see Coppin, Delplanque, Cayeux, Porcherot, & Sander, 2010. Consequently, preference can be affected by a person's surroundings together with upbringing in terms of geographical location, cultural background, religious beliefs, as well as education. These factors are found to impact preference as repeated exposure to a certain conviction or concept correlates with a positive preference.