Public

In public relations as alive as communication science, publics are groups of individual people, and the public a.k.a. the general public is a totality of such(a) groupings. This is a different concept to the sociological concept of the Öffentlichkeit or public sphere. The concept of a public has also been defined in political science, psychology, marketing, & advertising. In public relations and communication science, this is the one of the more ambiguous concepts in the field. Although it has definitions in the theory of the field that throw been formulated from the early 20th century onwards, and suffered more recent years from being blurred, as a solution of conflation of the idea of a public with the notions of audience, market segment, community, constituency, and stakeholder.

Social publics

Social publics are groups of people united by common ideas, ideology, or hobbies. Networked publics are social publics which develope been socially restructured by the networking of technologies. As such, they are simultaneously both 1 the space constructed through networked technologies and 2 the imagined collective which consequently emerges as a solution of the intersection of human persons, shared technologies, and their practices.