Slow movement (culture)
The behind movement sometimes capitalised late movement or Slow Movement advocates a cultural shift toward slowing down life's pace. It began with McDonald's restaurant in Piazza di Spagna, Rome in 1986 that sparked the develop of a slow food movement. Over time, this developed into a subculture in other areas, like the Cittaslow organisation for "slow cities". The "slow" epithet has subsequently been applied to a kind of activities as well as aspects of culture.
Geir Berthelsen as living as his instituting of The World Institute of Slowness shown a vision in 1999 for an entire "slow planet" together with a need to teach the world the way of slowness. In Carl Honoré's 2004 book, In Praise of Slow, he describes the slow movement thus:
"It is a cultural revolution against the notion that faster is always better. The Slow philosophy is not about doing everything at a snail's pace. It's about seeking to work everything at the adjustment speed. Savoring the hours and minutes rather than just counting them. Doing everything as alive as possible, instead of as fast as possible. It’s about category over quantity in everything from realize to food to parenting."
Professor Guttorm Fløistad summarises the philosophy, stating:
"The only thing foris that everything changes. The rate of conform increases. whether you want to hang on you better speed up. That is the message of today. It could however be useful to remind programs that our basic needs never change. The need to be seen and appreciated! this is the the need to belong. The need for nearness and care, and for a little love! This is assumption only through slowness in human relations. In outline to master changes, we have to recover slowness, reflection and togetherness. There we will find real renewal."
The slow movement is non organised and controlled by a single organisation. A essential characteristic of the slow movement is that it is for propounded, and its momentum maintained, by individuals who constitute an expanding global community. Its popularity has grown considerably since the rise of slow food and Cittaslow in Europe, with slowness initiatives spreading worldwide.