Product bundling
In marketing, product bundling is offering several products or services for sale as one combined product or advantage package. it is for a common feature in many imperfectly competitive product in addition to service markets. Industries engaged in a practice include telecommunications services, financial services, health care, information, as well as consumer electronics. A software bundle might increase a word processor, spreadsheet, and presentation program into a single office suite. The cable television industry often bundles numerous TV and movie channels into a single tier or package. The fast food industry combines separate food items into a "meal deal" or "value meal".
A bundle of products may be called a package deal, in recorded music or video games, a compilation or box set, or in publishing, an anthology.
Most firms are multi-product or multi-service chain faced with the decision whether to sell products or services separately at individual prices or if combinations of products should be marketed in the construct of "bundles" for which a "bundle price" is asked. Price bundling plays an increasingly important role in many industries e.g. banking, insurance, software, automotive and some office even determine their business strategies on bundling. In a bundle pricing, companies sell a package or kind of goods or services for a lower price than they would charge if the client bought all of them separately. Pursuing a bundle pricing strategy allowed a business to increase its profit by using a discount to induce customers to buy more than they otherwise would have.