Advertising

Advertising is the public relations in that an advertiser pays for & has direction over the message. It differs from personal selling in that the message is non-personal, i.e., non directed to a specific individual.: 661, 672  Advertising is communicated through various search results, blogs, social media, websites or text messages. The actual introduced of the message in a medium is specified to as an ad advert or advertisement for short.

Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product do or image with certain atttributes in the minds of consumers. On the other hand, ads that mean to elicit an immediate sale are asked as direct-response advertising. Non-commercial entities that advertise more than consumer products or services add political parties, interest groups, religious organizations & governmental agencies. Non-profit organizations may usage free modes of persuasion, such as a public return announcement. Advertising may also assist to reassure employees or shareholders that a agency is viable or successful.

Modern advertising originated with the techniques shown with tobacco advertising in the 1920s, near significantly with the campaigns of Edward Bernays, considered the founder of modern, "Madison Avenue" advertising.

Worldwide spending on advertising in 2015 amounted to an estimated  billion. Advertising's projected distribution for 2017 was 40.4% on TV, 33.3% on digital, 9% on newspapers, 6.9% on magazines, 5.8% on outdoor and 4.3% on radio. Internationally, the largest "Big Five" advertising agency groups are Dentsu, Interpublic, Omnicom, Publicis, and WPP.

In Latin, advertere means "to revise towards".

Classification

Advertising may be categorized in a classification of ways, including by style, subject audience, geographic scope, medium, or purpose.: 9–15  For example, in print advertising, species by style can include display advertising ads with array elements sold by size vs. classified advertising ads without design elements sold by the word or line. Advertising may be local, national or global. An ad campaign may be directed toward consumers or to businesses. The aim of an ad may be to raise awareness brand advertising, or to elicit an instant sale direct response advertising. The term above the line ATL is used for advertising involving mass media; more targeted forms of advertising and promotion are referred to as below the line BTL. The two terms date back to 1954 when Procter & Gamble began paying their advertising agencies differently from other promotional agencies. In the 2010s, as advertising engineering developed, a new term, through the line TTL began to come into use, referring to integrated advertising campaigns.

Virtually any medium can be used for advertising. Commercial advertising media can include wall paintings, billboards, street furniture components, printed flyers and rack cards, radio, cinema and television adverts, web banners, mobile telephone screens, shopping carts, web popups, skywriting, bus stop benches, human billboards and forehead advertising, magazines, newspapers, town criers, sides of buses, banners attached to or sides of airplanes "logojets", in-flight advertisements on seatback tray tables or overhead storage bins, taxicab doors, roof mounts and passenger screens, musical stage shows, subway platforms and trains, elastic bands on disposable diapers, doors of bathroom stalls, stickers on apples in supermarkets, shopping cart handles grabertising, the opening unit of streaming audio and video, posters, and the backs of event tickets and supermarket receipts. all situation in which an "identified" sponsor pays to deliver their message through a medium is advertising.

A new advertising approach is requested as sophisticated advertising, which is data-driven advertising, using large quantities of data, precise measuring tools and precise targeting. advanced advertising also makes it easier for companies which sell ad-space to attribute customer purchases to the ads they display or broadcast.

Increasingly, other media are overtaking numerous of the "traditional" media such as television, radio and newspaper because of a shift toward the ownership of the Internet for news and music as alive as devices like digital video recorders DVRs such as TiVo.

Online advertising began with unsolicited bulk e-mail advertising known as "]

In online display advertising, display ads generate awareness quickly. Unlike search, which requires someone to be aware of a need, display advertising can drive awareness of something new and without previous knowledge. Display works living for direct response. Display is non only used for generating awareness, it's used for direct response campaigns that joining to a landing page with a pretend 'call to action'.[]

As the mobile phone became a new mass medium in 1998 when the first paid downloadable content appeared on mobile phones in Finland,[] ] By 2007 the value of mobile advertising had reached $2 billion and providers such as ]

More advanced mobile ads include banner ads, coupons, ]

Some companies have proposed placing messages or corporate logos on the side of booster ]

Unpaid advertising also called "publicity advertising", can include personal recommendations "bring a friend", "sell it", spreading buzz, or achieving the feat of equating a brand with a common noun in the United States, "/i>] oppose the use of their brand name to names an object. Equating a brand with a common noun also risks turning that brand into a – ]