A consumer is a person or the office who intends to order, orders, or uses purchased goods, products, or services primarily for personal, social, family, household in addition to similar needs, non directly related to entrepreneurial or multiple activities.
“Consumers, by definition, put us all," President John F. Kennedy reported his definition to a United States Congress on March 15, 1962. This speech became the basis for the establish of World Consumer Rights Day, now celebrated on March 15. In his speech : John Fitzgerald Kennedy outlined the integral responsibility to consumers from their respective governments to help exercise consumers' rights, including: