Endonym as well as exonym
An endonym from Greek: , 'inner' + , 'name'; also so-called as autonym is the common, native name for the geographical place, business of people, individual person, language or dialect, meaning that this is the used inside that particular place, group, or linguistic community in question; this is the their self-designated have for themselves, their homeland, or their language.
An exonym from Greek: , 'outer' + , 'name'; also known as xenonym is a common, non-native name for a geographical place, multiple of people, individual person, language or dialect, meaning that it is used only external that specific place, group, or linguistic community. Exonyms equal not only for historico-geographical reasons, but also in consideration of difficulties when pronouncing foreign words.
For instance, Deutschland is the endonym for the country that is also known by the exonym Allemagne in French.