McDonaldization

McDonaldization is a ] notion about a worldwide homogenization of cultures due to globalization.

McDonaldization is a reconceptualization of rationalization & scientific management. Where Max Weber used the model of the bureaucracy to equal the leadership of this changing society, Ritzer sees the fast-food restaurant as a more representative modern paradigm.

Response of McDonald's

The response from McDonald's, expressed by its representatives in the United Kingdom, is that Ritzer, like other commentators, uses the company's size and line recognition to promote ideas that form non necessarily relate to the company's corporation practices.