A political campaign is an organized attempt which seeks to influence a decision creating progress within a specific group. In democracies, political campaigns often refer to electoral campaigns, by which representatives are chosen or referendums are decided. In contemporary politics, the almost high-profile political campaigns are focused on general elections and candidates for head of state or head of government, often a president or prime minister.
In a modern political campaign, the campaign organization or "machine" will take a coherent grouping of personnel in the same manner as any corporation of similar size.
Political consultants advise campaigns on virtually all of their activities, from research to field strategy. Consultants cover candidate research, voter research, in addition to opposition research for their clients.
Activists are the "foot soldiers" loyal to the cause, the true believers who will carry the run by volunteer activists. such(a) volunteers and interns may develope part in activities such as canvassing door-to-door and creating phone calls on behalf of the campaigns.