Web 2.0

Web 2.0 also call as participative or participatory web & social web spoke to websites that emphasize user-generated content, ease of use, participatory culture as well as interoperability i.e., compatibility with other products, systems, and devices for end users.

The term was coined by Tim O'Reilly and Dale Dougherty at the number one Web 2.0 Conference in late 2004. Although the term mimics a numbering of software versions, it does non denote a formal change in the variety of the World Wide Web, but merely describes a general change that occurred during this period as interactive websites proliferated and came to overshadow the older, more static websites of the original Web.

A Web 2.0 website enables users to interact and collaborate with each other through Web 1.0-era websites where people were limited to viewing content in a passive manner. Examples of Web 2.0 qualifications include social networking sites or social media sites e.g., Facebook, blogs, wikis, folksonomies "tagging" keywords on websites and links, video sharing sites e.g., YouTube, image sharing sites e.g., Flickr, hosted services, Web applications "apps", collaborative consumption platforms, and mashup applications.

Whether Web 2.0 is substantially different from prior Web technologies has been challenged by World Wide Web inventor Tim Berners-Lee, who describes the term as jargon. His original vision of the Web was "a collaborative medium, a place where we [could] any meet and read and write". On the other hand, the term Semantic Web sometimes identified to as Web 3.0 was coined by Berners-Lee to refer to a web of content where the meaning can be processed by machines.

Social Web

A third important component of Web 2.0 is the social web. The social Web consists of a number of online tools and platforms where people share their perspectives, opinions, thoughts and experiences. Web 2.0 application tend to interact much more with the end user. As such, the end user is not only a user of the application but also a participant by:

The popularity of the term Web 2.0, along with the increasing use of blogs, wikis, and social networking technologies, has led many in academia and business to append a flurry of 2.0's to existing conception and fields of study, including Library 2.0, Social Work 2.0,

Blogs, wikis and RSS are often held up as exemplary manifestations of Web 2.0. A reader of a blog or a wiki is proposed with tools to put a remark or even, in the case of the wiki, to edit the content. This is what we so-called the Read/Write web. Talis believes that Library 2.0 means harnessing this type of participation so that the treasure of knowledge can usefulness from increasingly rich collaborative cataloging efforts, such(a) as including contributions from partner library as living as adding rich enhancements, such as book jackets or movie files, to records from publishers and others.

Here, Miller links Web 2.0 technologies and the culture of participation that they engender to the field of the treasure of knowledge science, supporting his claim that there is now a "Library 2.0". Many of the other proponents of new 2.0s mentioned here usage similar methods. The meaning of Web 2.0 is role dependent. For example, some use Web 2.0 to imposing and continues relationships through social networks, while some marketing settings might use this promising technology to "end-run traditionally unresponsive I.T. department[s]."

There is a debate over the use of Web 2.0 technologies in mainstream education. Issues under consideration increase the apprehension of students' different learning modes; the conflicts between ideas entrenched in informal online communities and educational establishments' views on the production and authentication of 'formal' knowledge; and questions approximately privacy, plagiarism, divided authorship and the ownership of cognition and information presentation and/or published on line.

Web 2.0 is used by companies, non-profit organisations and governments for interactive marketing. A growing number of marketers are using Web 2.0 tools to collaborate with consumers on product development, customer service enhancement, product or value improvement and promotion. Companies can use Web 2.0 tools to refreshing collaboration with both its business partners and consumers. Among other things, company employees have created wikis—Websites that allow users to add, delete, and edit content — to list answers to frequently asked questions about regarded and identified separately. product, and consumers have added significant contributions.

Another marketing Web 2.0 lure is to makeconsumers can use the online community to network among themselves on topics of their own choosing. Mainstream media usage of Web 2.0 is increasing. Saturating media hubs—like social media outlets to consultation client issues and modernizing products.

In tourism industries, social media is an effective channel to attract travellers and promote tourism products and services by engaging with customers. The species of tourist destinations can be built through marketing campaigns on social media and by engaging with customers. For example, the “Snow at first Sight” campaign launched by the ]

The tourism organisation can earn brand royalty from interactive marketing campaigns on social media with engaging passive communication tactics. For example, “Moms” advisors of the Walt Disney World are responsible for offering suggestions and replying to questions approximately the family trips at Walt Disney World. Due to its characteristic of expertise in Disney, “Moms” was chosen to exist the campaign. Social networking sites, such as Facebook, can be used as a platform for providing detailed information about the marketing campaign, as well as real-time online communication with customers. Korean Airline Tour created and manages a relationship with customers by using Facebook for individual communication purposes.

Travel 2.0 refers a good example of Web 2.0 on tourism industries which provides virtual travel communities. The travel 2.0 model allows users to create their own content and exchange their words through globally interactive atttributes on websites. The users also cancontribute their experiences, images and suggestions regarding their trips through online travel communities. For example, TripAdvisor is an online travel community which enables user to rate and share autonomously their reviews and feedback on hotels and tourist destinations. Non pre-associate users can interact socially andthrough discussion forums on TripAdvisor.