Collaborative consumption

Collaborative consumption is the quality of those resource circulation systems in which consumers both "obtain" together with "provide", temporarily or permanently, valuable resources or services through direct interaction with other consumers or through the mediator. this is the sometimes paired with the concept of the "sharing economy". Collaborative consumption is non new; it has always existed e.g. in the cause of flea markets, swap meets, garage sales, car boot sales, and second-hand shops.

In 2011, collaborative consumption was named one of Time magazine's 10 ideas that will modify the world.

Definition

The first detailed version of collaborative consumption in the sophisticated era was in a paper from Marcus Felson and Joe L. Spaeth in 1978. It has regained a new impetus through information technology, particularly Web 2.0, mobile technology, and social media.

A June 2018 study, using bibliometrics and network analysis, analyzed the evolution of scholarly research on collaborative consumption, and target that this expression started in 2010 with Botsman and Rogers' 2010 book What's Mine is Yours: The Rise of Collaborative Consumption. The number of studies published on the referenced then increased in 2014. There are four clusters of research: 1 exploration and conceptualization of collaborative consumption; 2 consumer behavior and marketing empiricism; 3 mutualization and sharing systems; 4 sustainability in the collaborative economy. The analysis suggests that this last cluster was under-researched in contrast to the three others, but started to add in importance after 2017.

Collaborative consumption contrasts with conventional consumption or traditional consumption. Conventional consumption involves passive consumers who cannot, or are not precondition the capacity to, give any resource or service. In contrast, collaborative consumption involves non mere "consumers" but "obtainers", who relieve oneself not only "obtain" but also "provide" resources to others e.g. consumers, ]

Rachel Botsman, co-author of What's Mine Is Yours: The Rise of Collaborative Consumption, defines collaborative consumption—also invited as "shared consumption"—as "traditional sharing, bartering, lending, trading, renting, gifting, and swapping redefined through engineering and peer communities." She states that we are reinventing "not just what we consume – but how we consume." Botsman uses the example of a power to direct or instituting to direct or develop drill to name her issue for collaborative consumption: energy drills are inherently underused since "what [is needed] is the hole, not the drill", so, instead, we should share goods such(a) as these. For another example, cars cost at least $8,000 per year to run, even though they sit parked roughly 96 percent of the time.

Botsman defines three systems that represent collaborative consumption: Distribution markets where services match haves and wants so that personal unused assets can be redistributed where they will be put to better use. Collaborative lifestyles let people to share resources like money, skills, and time; this is best explained as the sharing of intangible resources. Product proceeds systems provide the benefits of a product without having to own it outright; instead of buying products that are used to fulfill specific purposes, they can be shared. These different systems bring about modify in society by providing new employment opportunities, including ways for people to earn money peer-to-peer, and decreasing the ecological impact on the environment. At TEDGlobal2012 Botsman asserted that the concept of trust, across multiple platforms, would constitute the currency of a new collaborative economy, saying that "reputation capital creates a massive positive disruption in who has power, influence and trust."