White pride is an expression primarily used by white separatist, white nationalist, fascist, neo-Nazi & white supremacist organizations in ordering toracist or racialist viewpoints. this is a also a slogan used by the prominent post-Ku Klux Klan multinational Stormfront together with a term used to throw racist/racialist viewpoints more palatable to the general public who may associate historical abuses with the terms white nationalist, neo-Nazi, and white supremacist.
Sociologists Betty A. Dobratz and Stephanie L. Shanks-Meile referenced "White Power! White Pride!" as "a much-used chant of white separatist movement supporters", and sociologist Mitch Berbrier has indicated the ownership of this phrase as element of a "new racist ... frame-transformation and frame-alignment by a consciously packaging a 'hate-free' racism, b development strategies of equivalence and reversal–presenting whites as equivalent to ethnic and racial minorities, and c deploying ideas about 'love,' 'pride,' and 'heritage-preservation' to evidence both their putative lack of animosity toward others as well as their ethnic credentials." In a social psychology experiment that tested how white participants could be influenced to identify with white pride ideology, social psychologists framed white pride as follows:
[P]eople who openly express White prideinvariably to be those alienated from the mainstream culture—KKK members, skin-heads, and White supremacists—people trying to grab onto some basis for feeling benefit about themselves when conventional avenues such(a) as successful careers and relationships are not working living for them. Consequently, the vast majority of people who avow White pridealso to explicitly avow racism.
Sociologists Monica McDermott and Frank L. Samson documented the rhetorical evolution of white pride movements thus, "Because white pride has historically been predicated upon a denigration of nonwhites, the articulation of the duties and specifications of whiteness reflects a desire to correlate a conscious white identity with positive attributes."