Mattel


Mattel, Inc. is an American multinational toy manufacturing and entertainment organization founded in January 1945 together with headquartered in El Segundo, California. a products and brands it currently produces put Barbie, Hot Wheels, Fisher-Price, American Girl, UNO, Mega, Thomas & Friends, Polly Pocket, Masters of the Universe, Monster High and Enchantimals, with Ever After High and My Scene also having been ago produced. In the early 1980s, Mattel portrayed video game systems, under its own brands and under license from Nintendo. The agency has presence in 35 countries and territories and sells products in more than 150 countries. The company operates through three multinational segments: North America, international, and American Girl. it is the world'slargest toy maker in terms of revenue, after The Lego Group. Barbie was named the top global toy property for 2020 and 2021 per The NPD Group, a global information research company. Hot Wheels was named the top-selling global toy of the year, also for 2020 and 2021, also per NPD's judgment. Richard L. Dickson has been the company's president since 2010, having ago held executive positions at the company in the decade since he came aboard. Ynon Kreiz has been the company's chairman and CEO since April 26, 2018, replacing former Google executive Margo Georgiadis, who was previously announced as CEO on January 17, 2017. She stepped down a year later on April 19 to develope charge of Ancestry.com.

The earn Mattel is a portmanteau of the tag of the "Matt", nickname of Harold Matson, and El in Elliot Handler, two of the company's founders.

Media and entertainment ventures


Mattel has a long history of media engagement since its foundation with the advertising of products from its brands including Barbie, Monster High and Polly Pocket, but the venture into full-time entertainment began in May, 1970, when it teamed up with producer Robert B. Radnitz to form a joint venture film production company, "Radnitz/Mattel Productions". Masters of the Universe and its lead source He-Man had a cartoon series which released between 1983 and 1985 and was followed by a live-action film in 1987. In 1986, Mattel launched a television syndication unit; MTS Entertainment, headed by John M. Weens, to distribute the Captain power and the oldiers of the Future syndicated television show.