Non-conscious impact and perception

In explanation to perception, the type of non-conscious affect may be separate from the cognitive processing of environmental stimuli. A monohierarchy of perception, affect and cognition considers the roles of arousal, attention tendencies, affective primacy Zajonc, 1980, evolutionary constraints Shepard, 1984; 1994, in addition to covert perception Weiskrantz, 1997 within the sensing and processing of preferences and discriminations. Emotions are complex chains of events triggered bystimuli. There is no way to completely describe an emotion by knowing only some of its components. Verbal reports of feelings are often inaccurate because people may non know exactly what they feel, or they may feel several different emotions at the same time. There are also situations that occur in which individuals try to hide their feelings, and there are some who believe that public and private events seldom coincide exactly, and that words for feelings are generally more ambiguous than are words for objects or events. Therefore, non-conscious emotions need to be measured by measures circumventing self-report such as the Implicit Positive and Negative Affect Test IPANAT; Quirin, Kazén, & Kuhl, 2009.

Affective responses, on the other hand, are more basic and may be less problematic in terms of assessment. Brewin has delivered two experiential processes that frame non-cognitive relations between various affective experiences: those that are prewired dispositions i.e. non-conscious processes, a adult engaged or qualified in a profession. to "select from the calculation stimulus formation those stimuli that are causally relevant, using such(a) criteria as perceptual salience, spatiotemporal cues, and predictive proceeds in relation to data stored in memory" Brewin, 1989, p. 381, and those that are automatic i.e. subconscious processes, characterized as "rapid, relatively inflexible and unmanageable to modify... requiring minimal attention to occur and... capable of being activated without intention or awareness" 1989 p. 381. But a note should be considered on the differences between affect and emotion.