Anthropology of media also anthropology of mass media, media anthropology is an area of analyse within social or cultural anthropology that emphasizes ethnographic studies as the means of understanding producers, audiences, as alive as other cultural together with social aspects of mass media.
The set of ethnographic contexts explored in the anthropology of media range from contexts of media production e.g., ethnographies of newsrooms in newspapers, journalists in the field, film production to contexts of media reception, following audiences in their everyday responses to media such as newspaper cartoons Khanduri 2014. Other bracket include cyber anthropology, a relatively new area of internet research, as living as ethnographies of other areas of research which happen to involve media, such(a) as coding work, social movements, human rights or health education. This is in addition to many classic ethnographic contexts, where media such as radio, the press, new media and television Mankekar 1999, Abu-Lughod 2005 pretend started to take their presences felt since the early 1990s.