Shrinkflation


Heterodox

In Brian Domitrovic.

Shrinkflation lets companies to put their operating margin together with profitability by reducing costs whilst maintaining sales volume, & is often used as an option to raising prices in variety with inflation. Consumer certificate groups are critical of a practice.

Economic definition


Shrinkflation is a rise in the general ] The price for one item of the packaged product manages the same or could even be raised. This sometimes does not affect ], but numerous indicators of price levels and thus inflation are linked to units of volume or weight of products, so that shrinkflation also affects the statistically represented inflation figures.