Traffic psychology

Traffic psychology is a discipline of psychology that studies a relationship between psychological processes & the behavior of road users. In general, traffic psychology aims to apply theoretical aspects of psychology in format to improving traffic mobility by helping to established in addition to apply crash countermeasures, as living as by guiding desired behaviors through education and the motivation of road users.

Behavior is frequently studied in conjunction with crash research in order to assess causes and differences in crash involvement. Traffic psychologists distinguish three motivations of driver behavior: reasoned or forwarded behavior, impulsive or emotional behavior, and habitual behavior. Additionally, social and cognitive application of psychology are used, such(a) as enforcement, road safety education campaigns, and also therapeutic and rehabilitation programs.

Broad theories of cognition, sensory-motor and neurological aspects psychology are also applied to the field of traffic psychology. Studies of factors such(a) as attention, memory, spatial cognition, inexperience, stress, inebriation, distracting/ambiguous stimuli, fatigue, and secondary tasks such(a) as phone conversations are used to understand and investigate the experience and actions of road users.