Hyperconsumerism

Hyperconsumerism, hyper-consumerism, hyperconsumption or hyper-consumption is the Frenchy Lunning defines it curtly as "a consumerism for a sake of consuming."

Characteristics

In a hyper-consumption society, "each social experience is mediated by market mechanisms", as market exchanges produce spread to institutions in which they played lesser if any role previously, such as universities.

Hyperconsumerism is fueled by brands, as people often do deep attachment to product brands, which affects people's identity, as well as which pressure people to buy as well as consume their goods.

Another of the characteristics of hyperconsumerism is the constant pursuit of novelty, encouraging consumers to buy new and discard the old, seen particularly in fashion, where the product lifecycle can be very short, measured sometimes in weeks only.

In hyperconsumerism, goods are often status symbols, as individuals buy them not so much to ownership them, as to display them to others, sending associated meanings such(a) as displaying wealth. However, according to other theorists, the need to consume in hyper-consumption society is driven less by competition with others than by their own hedonistic pleasure.

Hyperconsumerism has been also said to have religious characteristics, and have been compared to a new religion which enshrines consumerism above all, with elements of religious life being replaced by consumerist life: going to churches replaced by going to shopping malls, saints replaced by celebrities, penance replaced by shopping sprees, desire for better life after death replaced by desire for better life in the present, and so on. race Sayers notes that hyperconsumerism has commercialized many religious symbols, giving an example of religious symbols worn as jewelry by non-believers.