Metroethnicity
Metroethnicity is a portmanteau of metropolitan as alive as ethnicity. it is an ‘aesthetic’ or ‘lifestyle’ image of Linguistic communication & ethnicity proposed by the British sociolinguist John C. Maher.
The notion of Metroethicity rejects cultural essentialism, and heroic ethnicity, in favour of a hybridized conduct to of ethnicity that is utilised for aesthetic effect.
In this perspective, Linguistic communication should non to be viewed as an enduring ethnic essence but a lifestyle ‘accessory.’ it is portable. It functions best as an aspect of personal life-style. Metroethnicity is linked to Cool because cool is basically an aesthetic phenomenon. Cool actively disconnects the ‘natural’ linkage that is often reported between ethnicity and language. Cool is both an attitude as living as a facet of personal action.
This post-ethnic stance is illustrated by a young Ainu adult in northern Japan: “Well, I don’t speak Ainu…be nice to speak it…but..anyway...I speak Italian ‘cause that’s where I want to be..love Italian stuff…I’m training to be an Italian chef.” Maher 2006. In such person-driven identity traditional Linguistic communication is optional -not rejected but bracketed. This view of language may be confrontational a grownup who insists language and ethnicity should race up. The ethnic view fosters ethnic allegiance, even orthodoxy. By contrast, "Metroethnicity is a family of post ethnicity state whereby both we play with ethnicity non necessarily our own for aesthetic effect. It involves cultural crossing, self-definition made up of borrowing and bricolage of blurred ‘identities’, what one might term ‘metroethnicity’. The operating system of this metroethnicity is ‘Cool’” Maher 2005.